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Building a brand for your company in the traditional way is normally something you do every day and have a marketing team to conduct the effort.
But building a personal brand is different – it’s promoting yourself and reminding people of your achievements and how you achieved your career success. That can be even more difficult as a female leader in the building industry, where you are focused on simply achieving success without too much disruption. In today’s environment it is important to utilize social media to highlight speaking opportunities, awards and other achievements to promote yourself, your company and motivate others.
We often take for granted the importance of building our brand and celebrating our achievements, but it is important. This session will allow C-suite leaders to share how they’re marketing themselves and utilizing social media to help build a brand. After the session we will share a few of these stories to encourage young women to join the industry and build their career by building their brand.
Who Should Attend: All female C-Suite executives in the building industry, from association executives to corporate leaders and women–owned and operated businesses.
Event format: This is an opportunity for conversation with other C-Suite female executives in a safe, thought-provoking environment.
Manager, Executive Office, Board & Volunteer Relations
National Institute of Building Sciences
Executive Vice President and General Counsel Hardy World, LLC